Battle · 5 companies

Visitor attractions

Queues round the block, or tumbleweed?

Warner Bros. Studio Tour London leads on 4 of the five measures that matter most: turnover, pre-tax profit, profit margin, growth and net assets. Warner Bros. Studio Tour London is the biggest by turnover at £264m, against £29m at Drayton Manor. Warner Bros. Studio Tour London keeps the most of every £100 it takes, £43.04 as pre-tax profit.

The year ends are up to 15 months apart, so this compares each company's most recent filing rather than the same twelve months. Eden Project files group accounts that include subsidiaries; Warner Bros. Studio Tour London, Drayton Manor, Titanic Belfast and The View from The Shard file for a single company, which flatters the group on size.

Spark Intel Research Desk·Last updated ·Source: Companies House filed accounts

Accounts compared: Warner Bros. Studio Tour London to Dec 2024 · Drayton Manor to Sep 2025 · Eden Project to Mar 2026 · Titanic Belfast to Mar 2025 · The View from The Shard to Dec 2025

Biggest by turnover

Warner Bros. Studio Tour London

£264m

Highest profit margin

Warner Bros. Studio Tour London

43.0%

Fastest-growing turnover

Drayton Manor

+2.8%

The Numbers

#CompanyTurnoverChangePre-tax profitMarginEmployeesPay per headTurnover per headNet assetsBank and cashAccounts toBasis
1 Warner Bros. Studio Tour LondonWarner Bros. Studios Leavesden Limited £264m +2.0% £113m 43.0% 780 £50,000 £338,000 £579m £14m Dec 2024 Single company
2 Drayton ManorDrayton Manor Resort Limited £29m +2.8% £1.5m 5.1% 516 £16,000 £56,000 £12m £0.3m Sep 2025 Single company
3 Eden ProjectEden Project Limited £23m -1.5% -£1.7m -7.5% 316 £37,000 £72,000 -£34m £1.7m Mar 2026 Group
4 Titanic BelfastTitanic Belfast Limited £23m +2.7% £4m 16.7% 339 £16,000 £67,000 £9m £5m Mar 2025 Single company
5 The View from The ShardShard Viewing Gallery Management Limited £12m -18.2% -£1.3m -10.7% 65 £37,000 £192,000 -£0.8m £4m Dec 2025 Single company

Ranked by turnover. Click any column to sort. The leader on each measure is highlighted. Movements are against each company's own prior year. Pre-tax profit is filed except where marked (est.).

Category winners

Biggest by turnover

Warner Bros. Studio Tour London

£264m

Most pre-tax profit

Warner Bros. Studio Tour London

£113m

Highest profit margin

Warner Bros. Studio Tour London

43.0%

Fastest-growing turnover

Drayton Manor

+2.8%

Biggest employer

Warner Bros. Studio Tour London

780 staff

Highest pay per head

Warner Bros. Studio Tour London

£50,000

Most turnover per head

Warner Bros. Studio Tour London

£338,000

Largest net assets

Warner Bros. Studio Tour London

£579m

Most cash

Warner Bros. Studio Tour London

£14m

The Takeaway

  1. Warner Bros. Studio Tour London converts the most of its turnover. Of every £100, £43.04 reaches pre-tax profit, against a loss of £10.75 at The View from The Shard.
  2. Warner Bros. Studio Tour London is the largest on the top line, £264m of turnover, 9.1x Drayton Manor's £29m.
  3. Drayton Manor is growing fastest, turnover +2.8% on its own prior year. Eden Project and The View from The Shard went backwards.
  4. Warner Bros. Studio Tour London is the biggest employer with 780 people; Warner Bros. Studio Tour London pays the most per head, an average staff cost of about £50,000.
  5. Warner Bros. Studio Tour London has the largest balance sheet, net assets of £579m.

Who keeps the most of every £100 of sales?

Warner Bros. Studio Tour London keeps the most: £43.04 of every £100 of turnover becomes pre-tax profit. The View from The Shard does worst, losing £10.75.

Financing bites hardest at The View from The Shard: £6.92 of every £100 goes on interest.

Every profit figure here is the one the company filed.

The chart splits each company's turnover into £100: what goes on people, on interest and on everything else, and what is left as profit.

Out of every £100 of turnover

£100£0 Payroll: £14.70 of every £100Payroll£14.70Financing: £0.00 of every £100Other costs: £42.26 of every £100Other costs£42.26Profit: £43.04 of every £100Profit £43.04Warner Bros.Studio TourLondonYear to Dec 2024£264mPayroll: £23.19 of every £100Payroll£23.19Financing: £6.04 of every £100£6.04Other costs: £54.08 of every £100Other costs£54.08Profit: £16.70 of every £100Profit £16.70TitanicBelfastYear to Mar 2025£23mPayroll: £28.53 of every £100Payroll£28.53Financing: £2.29 of every £100Other costs: £64.06 of every £100Other costs£64.06Profit: £5.13 of every £100Profit £5.13DraytonManorYear to Sep 2025£29mPayroll: £51.28 of every £100Payroll£51.28Financing: £1.60 of every £100Other costs: £54.60 of every £100Other costs£54.60Loss (the costs beyond £100): £7.49 of every £100Loss £7.49Eden ProjectYear to Mar 2026£23mPayroll: £19.23 of every £100Payroll£19.23Financing: £6.92 of every £100£6.92Other costs: £84.60 of every £100Other costs£84.60Loss (the costs beyond £100): £10.75 of every £100Loss £10.75The Viewfrom TheShardYear to Dec 2025£12m
Payroll (staff costs)Financing (interest paid)Other running costsPre-tax profitLoss: the costs beyond £100

Each column is £100 of that company's own turnover, so companies of any size compare on one scale; the figures are pounds out of each £100, not millions. Companies run from the best margin to the worst. Payroll is staff costs, financing is interest paid, other running costs are everything else, and profit is pre-tax profit, filed or estimated as marked in the table. A loss is not an extra cost: it is the part of the costs that runs past the £100 line, marked with a red bracket. Hover over any segment for its figure.

Who is the biggest, and does the comparison hold?

By turnover the order is Warner Bros. Studio Tour London (£264m), Drayton Manor (£29m), Eden Project (£23m), Titanic Belfast (£23m), The View from The Shard (£12m).

By headcount, Warner Bros. Studio Tour London leads with 780 employees.

The comparison holds with the dates stated plainly: Warner Bros. Studio Tour London to Dec 2024, Drayton Manor to Sep 2025, Eden Project to Mar 2026, Titanic Belfast to Mar 2025, The View from The Shard to Dec 2025. The bases differ: group accounts include the businesses a company owns, single-company accounts do not.

Warner Bros. Studio Tour London£264mDrayton Manor£29mEden Project£23mTitanic Belfast£23mThe View from The Shard£12m

Turnover on the latest filing

Who is growing fastest?

Drayton Manor grew fastest, turnover +2.8% on its own prior year, ahead of Titanic Belfast (+2.7%), Warner Bros. Studio Tour London (+2.0%), Eden Project (-1.5%), The View from The Shard (-18.2%).

Drayton Manor+2.8%Titanic Belfast+2.7%Warner Bros. Studio Tour London+2.0%Eden Project-1.5%The View from The Shard-18.2%

Turnover change on each company's own prior year

Who employs the most, who pays the most, and who brings in the most per head?

Warner Bros. Studio Tour London employs the most, 780 people, against 516 at Drayton Manor.

Warner Bros. Studio Tour London has the highest average staff cost, about £50,000 a head; Titanic Belfast the lowest, about £16,000.

Warner Bros. Studio Tour London brings in the most turnover per employee, about £338,000, against £56,000 at Drayton Manor. It says as much about the business model as the workforce: a marketplace or a wholesaler needs far fewer people per pound than a restaurant or a gym.

Warner Bros. Studio Tour London

780

employees, about £50,000 pay a head, £338,000 turnover a head, +7.7% on the year

Drayton Manor

516

employees, about £16,000 pay a head, £56,000 turnover a head, -3.6% on the year

Eden Project

316

employees, about £37,000 pay a head, £72,000 turnover a head, -8.1% on the year

Titanic Belfast

339

employees, about £16,000 pay a head, £67,000 turnover a head, +14.9% on the year

The View from The Shard

65

employees, about £37,000 pay a head, £192,000 turnover a head, -4.4% on the year

Who owns each one?

Ownership as recorded on the Companies House register of people with significant control, in the bands the register uses.

Warner Bros. Studios Leavesden Limited · 00330764

Held by Time Warner Entertainment Limited

A company recorded as a person with significant control. 2 outstanding charges on the register.

Who owns Warner Bros. Studio Tour London →

Drayton Manor Resort Limited · 12760453

Held by Looping Parks Uk Limited

A company recorded as a person with significant control. 2 outstanding charges on the register.

Who owns Drayton Manor →

Eden Project Limited · 03278093

Held by Eden Project Group Limited

A company recorded as a person with significant control. 3 outstanding charges on the register.

Who owns Eden Project →

Titanic Belfast Limited · NI604430

Held by Mr Patrick Joseph Doherty

An individual recorded as a person with significant control. 2 outstanding charges on the register.

Who owns Titanic Belfast →

Shard Viewing Gallery Management Limited · 07870852

Held by Real Estate Management (Uk) Limited

A company recorded as a person with significant control.

Who owns The View from The Shard →

What does the full ledger show?

MeasureWarner Bros. Studio Tour LondonDrayton ManorEden ProjectTitanic BelfastThe View from The Shard
Registered nameWARNER BROS. STUDIOS LEAVESDEN LIMITEDDRAYTON MANOR RESORT LIMITEDEDEN PROJECT LIMITEDTITANIC BELFAST LIMITEDSHARD VIEWING GALLERY MANAGEMENT LIMITED
Company number003307641276045303278093NI60443007870852
Incorporated19372020199620102011
Accounts filed3 October 202512 April 202611 August 202616 December 202520 June 2026
Turnover, prior year£258m£28m£23m£22m£15m
Pre-tax profit, prior year£101m£1.2m-£4m£5m£1.6m
Staff costs£39m£8m£12m£5m£2m
Payroll share of turnover14.7%28.5%51.3%23.2%19.2%
Employees, prior year72453534429568
Dividends paidn/dn/d£0.1mn/dn/d
Charges outstanding22320

A figure the filing does not disclose is shown as n/d; a zero in a filing is treated as not disclosed. Rounding: below £0.1m in thousands, £0.1m to £2m to one decimal place, above that to the nearest million.

Visitor attractions: common questions

Who is the biggest of Warner Bros. Studio Tour London, Drayton Manor, Eden Project, Titanic Belfast or The View from The Shard?

Warner Bros. Studio Tour London, with turnover of £264m in the year to December 2024.

Which makes the most profit?

Warner Bros. Studio Tour London: £113m pre-tax in the year to December 2024.

Which employs the most people?

Warner Bros. Studio Tour London, with 780 employees in its latest accounts.

Warner Bros. Studio Tour London or Drayton Manor: which is bigger?

Warner Bros. Studio Tour London, with turnover of £264m against £29m at Drayton Manor on their latest filings. On margin, Warner Bros. Studio Tour London keeps more of each £100 as pre-tax profit.

Warner Bros. Studio Tour London or Eden Project: which is bigger?

Warner Bros. Studio Tour London, with turnover of £264m against £23m at Eden Project on their latest filings. On margin, Warner Bros. Studio Tour London keeps more of each £100 as pre-tax profit.

Warner Bros. Studio Tour London or Titanic Belfast: which is bigger?

Warner Bros. Studio Tour London, with turnover of £264m against £23m at Titanic Belfast on their latest filings. On margin, Warner Bros. Studio Tour London keeps more of each £100 as pre-tax profit.

Warner Bros. Studio Tour London or The View from The Shard: which is bigger?

Warner Bros. Studio Tour London, with turnover of £264m against £12m at The View from The Shard on their latest filings. On margin, Warner Bros. Studio Tour London keeps more of each £100 as pre-tax profit.

Drayton Manor or Eden Project: which is bigger?

Drayton Manor, with turnover of £29m against £23m at Eden Project on their latest filings. On margin, Drayton Manor keeps more of each £100 as pre-tax profit.

Drayton Manor or Titanic Belfast: which is bigger?

Drayton Manor, with turnover of £29m against £23m at Titanic Belfast on their latest filings. On margin, Titanic Belfast keeps more of each £100 as pre-tax profit.

Drayton Manor or The View from The Shard: which is bigger?

Drayton Manor, with turnover of £29m against £12m at The View from The Shard on their latest filings. On margin, Drayton Manor keeps more of each £100 as pre-tax profit.

Eden Project or Titanic Belfast: which is bigger?

Eden Project, with turnover of £23m against £23m at Titanic Belfast on their latest filings. On margin, Titanic Belfast keeps more of each £100 as pre-tax profit.

Eden Project or The View from The Shard: which is bigger?

Eden Project, with turnover of £23m against £12m at The View from The Shard on their latest filings. On margin, Eden Project keeps more of each £100 as pre-tax profit.

Titanic Belfast or The View from The Shard: which is bigger?

Titanic Belfast, with turnover of £23m against £12m at The View from The Shard on their latest filings. On margin, Titanic Belfast keeps more of each £100 as pre-tax profit.

Where do these figures come from?

Each company's latest accounts filed at Companies House. Each links to its full Spark Intel profile, which names the filing it comes from.

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