Battle · 6 companies
Bookmakers
Place your bets: who has backed the winner, and who has lost their shirt?
Bet365 leads on turnover, pre-tax profit and net assets; Paddy Power and Betfair on profit margin and growth. Bet365 is the biggest by turnover at £4,042m, against £1,744m at Paddy Power and Betfair. Paddy Power and Betfair keeps the most of every £100 it takes, £17.35 as pre-tax profit.
The year ends are up to 15 months apart, so this compares each company's most recent filing rather than the same twelve months. Bet365 and William Hill file group accounts that include subsidiaries; Paddy Power and Betfair, Sky Bet, Ladbrokes Coral and Betfred file for a single company, which flatters the groups on size.
Accounts compared: Paddy Power and Betfair to Dec 2025 · Sky Bet to Dec 2025 · Ladbrokes Coral to Dec 2025 · Betfred to Mar 2026 · Bet365 to Mar 2025 · William Hill to Dec 2024
The Numbers
| # | Company | Turnover | Change | Pre-tax profit | Margin | Employees | Pay per head | Turnover per head | Net assets | Bank and cash | Accounts to | Basis |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Bet365Bet365 Group Limited | £4,042m | +8.7% | £339m | 8.4% | 9,462 | £74,000 | £427,000 | £2,776m | £1,641m | Mar 2025 | Group |
| 2 | Paddy Power and BetfairPower Leisure Bookmakers Limited | £1,744m | +27.0% | £303m | 17.3% | 2,986 | £55,000 | £584,000 | £873m | £51m | Dec 2025 | Single company |
| 3 | William HillWilliam Hill Limited | £1,215m | -1.0% | -£35m | -2.8% | 9,790 | £28,000 | £124,000 | -£183m | £129m | Dec 2024 | Group |
| 4 | Ladbrokes CoralLadbrokes Betting & Gaming Limited | £997m | -1.6% | £114m | 11.4% | 13,408 | £27,000 | £74,000 | £1,411m | £24m | Dec 2025 | Single company |
| 5 | Sky BetBonne Terre Gaming Limited | £541m | n/d | £35m | 6.5% | 34 | n/d | n/d | £29m | n/d | Dec 2025 | Single company |
| 6 | BetfredDone Brothers (Cash Betting) Limited | £527m | -39.3% | £9m | 1.7% | 7,422 | £29,000 | £71,000 | £48m | £20m | Mar 2026 | Single company |
Ranked by turnover. Click any column to sort. The leader on each measure is highlighted. Movements are against each company's own prior year. Pre-tax profit is filed except where marked (est.). Power Leisure Bookmakers runs 309 Paddy Power betting shops in the UK, which brought in £174.3m; the other £1,569.9m of its turnover is income from providing an online platform and central services to other Flutter companies (accounts to 31 December 2025, pp. 4 and 32). Bonne Terre Gaming Limited runs Sky Bet's online gaming, including Sky Vegas, Sky Casino, Sky Poker and Sky Bingo, so its revenue does not include Sky Bet's sports betting. These first accounts cover 17 months from 7 August 2024, and Sky Bet Games only moved into the company in November 2025 (accounts to 31 December 2025, pp. 4 and 20). Ladbrokes Betting & Gaming Limited operates Entain's licensed betting offices in the UK; its revenue is from the shops' betting and gaming machines, not from Ladbrokes' or Coral's online betting (accounts to 31 December 2025, pp. 4 and 8). Done Brothers (Cash Betting) runs the Betfred betting shops, 1,234 at 29 March 2026; its turnover is 'attributable to betting operations via retail outlets', so Betfred's online betting is not included. The previous period was 78 weeks (accounts to 29 March 2026, pp. 4 and 36).
Category winners
Biggest by turnover
Bet365
£4,042m
Most pre-tax profit
Bet365
£339m
Highest profit margin
Paddy Power and Betfair
17.3%
Fastest-growing turnover
Paddy Power and Betfair
+27.0%
Biggest employer
Ladbrokes Coral
13,408 staff
Highest pay per head
Bet365
£74,000
Most turnover per head
Paddy Power and Betfair
£584,000
Largest net assets
Bet365
£2,776m
Most cash
Bet365
£1,641m
The Takeaway
- Paddy Power and Betfair converts the most of its turnover. Of every £100, £17.35 reaches pre-tax profit, against a loss of £2.85 at William Hill.
- Bet365 is the largest on the top line, £4,042m of turnover, 2.3x Paddy Power and Betfair's £1,744m.
- Paddy Power and Betfair is growing fastest, turnover +27.0% on its own prior year. Ladbrokes Coral, Betfred and William Hill went backwards.
- Ladbrokes Coral is the biggest employer with 13,408 people; Bet365 pays the most per head, an average staff cost of about £74,000.
- Bet365 has the largest balance sheet, net assets of £2,776m.
Who keeps the most of every £100 of sales?
Paddy Power and Betfair keeps the most: £17.35 of every £100 of turnover becomes pre-tax profit. William Hill does worst, losing £2.85.
Financing bites hardest at William Hill: £8.17 of every £100 goes on interest.
Every profit figure here is the one the company filed.
The chart splits each company's turnover into £100: what goes on people, on interest and on everything else, and what is left as profit.
Out of every £100 of turnover
Each column is £100 of that company's own turnover, so companies of any size compare on one scale; the figures are pounds out of each £100, not millions. Companies run from the best margin to the worst. Payroll is staff costs, financing is interest paid, other running costs are everything else, and profit is pre-tax profit, filed or estimated as marked in the table. A loss is not an extra cost: it is the part of the costs that runs past the £100 line, marked with a red bracket. Hover over any segment for its figure.
Who is the biggest, and does the comparison hold?
By turnover the order is Bet365 (£4,042m), Paddy Power and Betfair (£1,744m), William Hill (£1,215m), Ladbrokes Coral (£997m), Sky Bet (£541m), Betfred (£527m).
By headcount, Ladbrokes Coral leads with 13,408 employees.
The comparison holds with the dates stated plainly: Paddy Power and Betfair to Dec 2025, Sky Bet to Dec 2025, Ladbrokes Coral to Dec 2025, Betfred to Mar 2026, Bet365 to Mar 2025, William Hill to Dec 2024. The bases differ: group accounts include the businesses a company owns, single-company accounts do not.
Turnover on the latest filing
Who is growing fastest?
Paddy Power and Betfair grew fastest, turnover +27.0% on its own prior year, ahead of Bet365 (+8.7%), William Hill (-1.0%), Ladbrokes Coral (-1.6%), Betfred (-39.3%).
Turnover change on each company's own prior year
Who employs the most, who pays the most, and who brings in the most per head?
Ladbrokes Coral employs the most, 13,408 people, against 9,790 at William Hill.
Bet365 has the highest average staff cost, about £74,000 a head; Ladbrokes Coral the lowest, about £27,000.
Paddy Power and Betfair brings in the most turnover per employee, about £584,000, against £71,000 at Betfred. It says as much about the business model as the workforce: a marketplace or a wholesaler needs far fewer people per pound than a restaurant or a gym.
Per-head figures are left out for Sky Bet (staff costs under 2% of turnover): the staff are probably employed by another company in the group, so dividing by this company's headcount would mislead.
Paddy Power and Betfair
2,986
employees, about £55,000 pay a head, £584,000 turnover a head, +1.4% on the year
Sky Bet
34
employees
Ladbrokes Coral
13,408
employees, about £27,000 pay a head, £74,000 turnover a head, -1.2% on the year
Betfred
7,422
employees, about £29,000 pay a head, £71,000 turnover a head, -3.1% on the year
Bet365
9,462
employees, about £74,000 pay a head, £427,000 turnover a head, +9.1% on the year
William Hill
9,790
employees, about £28,000 pay a head, £124,000 turnover a head, -2.8% on the year
Who owns each one?
Ownership as recorded on the Companies House register of people with significant control, in the bands the register uses.
Held by Flutter Entertainment Plc
A company recorded as a person with significant control. 2 outstanding charges on the register.
Who owns Paddy Power and Betfair →
Bonne Terre Gaming Limited · 15883599Held by Cyan Bidco Limited
A company recorded as a person with significant control.
Who owns Sky Bet →
Ladbrokes Betting & Gaming Limited · 00775667Held by Birchgree Limited
A company recorded as a person with significant control. 8 outstanding charges on the register.
Who owns Ladbrokes Coral →
Done Brothers (Cash Betting) Limited · 01277703Held by Betfred Group Limited
A company recorded as a person with significant control. 2 outstanding charges on the register.
Who owns Betfred →
Bet365 Group Limited · 04241161Held by Denise Coates
An individual recorded as a person with significant control in the 50% to 75% band.
Who owns Bet365 →
William Hill Limited · 04212563Held by 888 Vhl Uk Holdings Limited
A company recorded as a person with significant control in the 75% to 100% band.
Who owns William Hill →
What does the full ledger show?
| Measure | Paddy Power and Betfair | Sky Bet | Ladbrokes Coral | Betfred | Bet365 | William Hill |
|---|---|---|---|---|---|---|
| Registered name | POWER LEISURE BOOKMAKERS LIMITED | BONNE TERRE GAMING LIMITED | LADBROKES BETTING & GAMING LIMITED | DONE BROTHERS (CASH BETTING) LIMITED | BET365 GROUP LIMITED | WILLIAM HILL LIMITED |
| Company number | 03822566 | 15883599 | 00775667 | 01277703 | 04241161 | 04212563 |
| Incorporated | 1999 | 2024 | 1963 | 1976 | 2001 | 2001 |
| Accounts filed | 14 October 2026 | 20 August 2026 | 8 September 2026 | 9 October 2026 | 22 December 2025 | 8 July 2025 |
| Turnover, prior year | £1,374m | n/d | £1,013m | £867m | £3,720m | £1,227m |
| Pre-tax profit, prior year | £151m | n/d | £147m | £93m | £596m | £30m |
| Staff costs | £164m | £5m | £356m | £216m | £700m | £277m |
| Payroll share of turnover | 9.4% | 0.9% | 35.7% | 41.1% | 17.3% | 22.8% |
| Employees, prior year | 2,946 | n/d | 13,574 | 7,659 | 8,673 | 10,067 |
| Dividends paid | £63m | n/d | n/d | £30m | £314m | n/d |
| Charges outstanding | 2 | 0 | 8 | 2 | 0 | 0 |
A figure the filing does not disclose is shown as n/d; a zero in a filing is treated as not disclosed. Rounding: below £0.1m in thousands, £0.1m to £2m to one decimal place, above that to the nearest million.
Bookmakers: common questions
Who is the biggest of Paddy Power and Betfair, Sky Bet, Ladbrokes Coral, Betfred, Bet365 or William Hill?
Bet365, with turnover of £4,042m in the year to March 2025.
Which makes the most profit?
Bet365: £339m pre-tax in the year to March 2025.
Which employs the most people?
Ladbrokes Coral, with 13,408 employees in its latest accounts.
Paddy Power and Betfair or Sky Bet: which is bigger?
Paddy Power and Betfair, with turnover of £1,744m against £541m at Sky Bet on their latest filings. On margin, Paddy Power and Betfair keeps more of each £100 as pre-tax profit.
Paddy Power and Betfair or Ladbrokes Coral: which is bigger?
Paddy Power and Betfair, with turnover of £1,744m against £997m at Ladbrokes Coral on their latest filings. On margin, Paddy Power and Betfair keeps more of each £100 as pre-tax profit.
Paddy Power and Betfair or Betfred: which is bigger?
Paddy Power and Betfair, with turnover of £1,744m against £527m at Betfred on their latest filings. On margin, Paddy Power and Betfair keeps more of each £100 as pre-tax profit.
Paddy Power and Betfair or Bet365: which is bigger?
Bet365, with turnover of £4,042m against £1,744m at Paddy Power and Betfair on their latest filings. On margin, Paddy Power and Betfair keeps more of each £100 as pre-tax profit.
Paddy Power and Betfair or William Hill: which is bigger?
Paddy Power and Betfair, with turnover of £1,744m against £1,215m at William Hill on their latest filings. On margin, Paddy Power and Betfair keeps more of each £100 as pre-tax profit.
Sky Bet or Ladbrokes Coral: which is bigger?
Ladbrokes Coral, with turnover of £997m against £541m at Sky Bet on their latest filings. On margin, Ladbrokes Coral keeps more of each £100 as pre-tax profit.
Sky Bet or Betfred: which is bigger?
Sky Bet, with turnover of £541m against £527m at Betfred on their latest filings. On margin, Sky Bet keeps more of each £100 as pre-tax profit.
Sky Bet or Bet365: which is bigger?
Bet365, with turnover of £4,042m against £541m at Sky Bet on their latest filings. On margin, Bet365 keeps more of each £100 as pre-tax profit.
Sky Bet or William Hill: which is bigger?
William Hill, with turnover of £1,215m against £541m at Sky Bet on their latest filings. On margin, Sky Bet keeps more of each £100 as pre-tax profit.
Ladbrokes Coral or Betfred: which is bigger?
Ladbrokes Coral, with turnover of £997m against £527m at Betfred on their latest filings. On margin, Ladbrokes Coral keeps more of each £100 as pre-tax profit.
Ladbrokes Coral or Bet365: which is bigger?
Bet365, with turnover of £4,042m against £997m at Ladbrokes Coral on their latest filings. On margin, Ladbrokes Coral keeps more of each £100 as pre-tax profit.
Ladbrokes Coral or William Hill: which is bigger?
William Hill, with turnover of £1,215m against £997m at Ladbrokes Coral on their latest filings. On margin, Ladbrokes Coral keeps more of each £100 as pre-tax profit.
Betfred or Bet365: which is bigger?
Bet365, with turnover of £4,042m against £527m at Betfred on their latest filings. On margin, Bet365 keeps more of each £100 as pre-tax profit.
Betfred or William Hill: which is bigger?
William Hill, with turnover of £1,215m against £527m at Betfred on their latest filings. On margin, Betfred keeps more of each £100 as pre-tax profit.
Bet365 or William Hill: which is bigger?
Bet365, with turnover of £4,042m against £1,215m at William Hill on their latest filings. On margin, Bet365 keeps more of each £100 as pre-tax profit. The full head to head is in the VS Series. Read the VS page →
Where do these figures come from?
Each company's latest accounts filed at Companies House. Each links to its full Spark Intel profile, which names the filing it comes from.
Deep dive: what story does Bet365's money tell? →
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