VS Series
Bet365 v William Hill
The online giant against the high street name
Bet365 leads on 5 of the five measures that matter most: turnover, pre-tax profit, profit margin, growth and net assets. Bet365 is the biggest by turnover at £4,042m, against £1,215m at William Hill. Bet365 keeps more of every £100 it takes, £8.38 as pre-tax profit.
The year ends are close enough to compare like for like.
Accounts compared: Bet365 to Mar 2025 · William Hill to Dec 2024
Who they are
Bet365
Bet365 Group Limited · 04241161Bet365 is an online gambling company offering sports betting, casino games, poker and bingo through its website and app.In brief: online betting · sports, casino and poker · in-play and live streaming · family-owned, Stoke-on-TrentFull profile →William Hill
William Hill Limited · 04212563William Hill is a bookmaker that takes bets on sport, horse racing and other events through its betting shops and online, and also offers online casino games.In brief: bookmaker · betting shops and online · sports betting and gaming · owned by EvokeFull profile →The Numbers
| # | Company | Turnover | Change | Pre-tax profit | Margin | Employees | Pay per head | Turnover per head | Net assets | Bank and cash | Accounts to | Basis |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Bet365Bet365 Group Limited | £4,042m | +8.7% | £339m | 8.4% | 9,462 | £74,000 | £427,000 | £2,776m | £1,641m | Mar 2025 | Group |
| 2 | William HillWilliam Hill Limited | £1,215m | -1.0% | -£35m | -2.8% | 9,790 | £28,000 | £124,000 | -£183m | £129m | Dec 2024 | Group |
Ranked by turnover. Click any column to sort. The leader on each measure is highlighted. Movements are against each company's own prior year. Pre-tax profit is filed except where marked (est.).
Category winners
The Takeaway
- Bet365 converts the most of its turnover. Of every £100, £8.38 reaches pre-tax profit, against a loss of £2.85 at William Hill.
- Bet365 is the largest on the top line, £4,042m of turnover, 3.3x William Hill's £1,215m.
- Bet365 is growing fastest, turnover +8.7% on its own prior year. William Hill went backwards.
- William Hill is the biggest employer with 9,790 people; Bet365 pays the most per head, an average staff cost of about £74,000.
- Bet365 has the largest balance sheet, net assets of £2,776m.
Who keeps the most of every £100 of sales?
Bet365 keeps the most: £8.38 of every £100 of turnover becomes pre-tax profit. William Hill does worst, losing £2.85.
Financing bites hardest at William Hill: £8.17 of every £100 goes on interest.
Every profit figure here is the one the company filed.
The chart splits each company's turnover into £100: what goes on people, on interest and on everything else, and what is left as profit.
Out of every £100 of turnover
Each column is £100 of that company's own turnover, so companies of any size compare on one scale; the figures are pounds out of each £100, not millions. Companies run from the best margin to the worst. Payroll is staff costs, financing is interest paid, other running costs are everything else, and profit is pre-tax profit, filed or estimated as marked in the table. A loss is not an extra cost: it is the part of the costs that runs past the £100 line, marked with a red bracket. Hover over any segment for its figure.
Who is the biggest, and does the comparison hold?
By turnover the order is Bet365 (£4,042m), William Hill (£1,215m).
By headcount, William Hill leads with 9,790 employees.
The accounting periods all end within 3 months of each other. All are on the same filing basis.
Turnover on the latest filing
Who is growing fastest?
Bet365 grew fastest, turnover +8.7% on its own prior year, ahead of William Hill (-1.0%).
Turnover change on each company's own prior year
Who employs the most, who pays the most, and who brings in the most per head?
William Hill employs the most, 9,790 people, against 9,462 at Bet365.
Bet365 has the highest average staff cost, about £74,000 a head; William Hill the lowest, about £28,000.
Bet365 brings in the most turnover per employee, about £427,000, against £124,000 at William Hill. It says as much about the business model as the workforce: a marketplace or a wholesaler needs far fewer people per pound than a restaurant or a gym.
Who owns each one?
Ownership as recorded on the Companies House register of people with significant control, in the bands the register uses.
Held by Denise Coates
An individual recorded as a person with significant control in the 50% to 75% band.
Who owns Bet365 →
William Hill Limited · 04212563Held by 888 Vhl Uk Holdings Limited
A company recorded as a person with significant control in the 75% to 100% band.
Who owns William Hill →
What does the full ledger show?
| Measure | Bet365 | William Hill |
|---|---|---|
| Registered name | BET365 GROUP LIMITED | WILLIAM HILL LIMITED |
| Company number | 04241161 | 04212563 |
| Incorporated | 2001 | 2001 |
| Accounts filed | 22 December 2025 | 8 July 2025 |
| Turnover, prior year | £3,720m | £1,227m |
| Pre-tax profit, prior year | £596m | £30m |
| Staff costs | £700m | £277m |
| Payroll share of turnover | 17.3% | 22.8% |
| Employees, prior year | 8,673 | 10,067 |
| Dividends paid | £314m | n/d |
| Charges outstanding | 0 | 0 |
A figure the filing does not disclose is shown as n/d; a zero in a filing is treated as not disclosed. Rounding: below £0.1m in thousands, £0.1m to £2m to one decimal place, above that to the nearest million.
Bet365 v William Hill: common questions
Who is the biggest of Bet365 or William Hill?
Bet365, with turnover of £4,042m in the year to March 2025.
Which makes the most profit?
Bet365: £339m pre-tax in the year to March 2025.
Which employs the most people?
William Hill, with 9,790 employees in its latest accounts.
Bet365 or William Hill: which is bigger?
Bet365, with turnover of £4,042m against £1,215m at William Hill on their latest filings. On margin, Bet365 keeps more of each £100 as pre-tax profit. The full head to head is in the VS Series. Read the VS page →
Where do these figures come from?
Each company's latest accounts filed at Companies House. Each links to its full Spark Intel profile, which names the filing it comes from.
Deep dive: what story does Bet365's money tell? →
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