VS Series

McDonald's v Burger King

Golden arches against the flame grill

McDonald's leads on 4 of the five measures that matter most: turnover, pre-tax profit, profit margin, growth and net assets. McDonald's is the biggest by turnover at £1,822m, against £449m at Burger King. McDonald's keeps more of every £100 it takes, £6.59 as pre-tax profit.

The year ends are up to 12 months apart, so this compares each company's most recent filing rather than the same twelve months. Burger King files group accounts that include subsidiaries; McDonald's files for a single company, which flatters the group on size.

Accounts compared: McDonald's to Dec 2024 · Burger King to Dec 2025

The Numbers

#CompanyTurnoverChangePre-tax profitMarginEmployeesPay per headTurnover per headNet assetsBank and cashAccounts toBasis
1 McDonald'sMcdonalds Restaurants Limited £1,822m -0.8% £120m 6.6% 24,375 £14,000 £75,000 £778m £22m Dec 2024 Single company
2 Burger KingBkuk Group Limited £449m +9.9% -£49m -11.0% 6,080 £19,000 £74,000 -£226m £22m Dec 2025 Group

Ranked by turnover. Click any column to sort. The leader on each measure is highlighted. Movements are against each company's own prior year. Pre-tax profit is filed except where marked (est.).

Category winners

The Takeaway

  1. McDonald's converts the most of its turnover. Of every £100, £6.59 reaches pre-tax profit, against a loss of £10.96 at Burger King.
  2. McDonald's is the largest on the top line, £1,822m of turnover, 4.1x Burger King's £449m.
  3. Burger King is growing fastest, turnover +9.9% on its own prior year. McDonald's went backwards.
  4. McDonald's is the biggest employer with 24,375 people; Burger King pays the most per head, an average staff cost of about £19,000.
  5. McDonald's has the largest balance sheet, net assets of £778m.

Who keeps the most of every £100 of sales?

McDonald's keeps the most: £6.59 of every £100 of turnover becomes pre-tax profit. Burger King does worst, losing £10.96.

Financing bites hardest at Burger King: £11.94 of every £100 goes on interest.

Every profit figure here is the one the company filed.

The chart splits each company's turnover into £100: what goes on people, on interest and on everything else, and what is left as profit.

Out of every £100 of turnover

£100£0 Payroll: £18.15 of every £100Payroll£18.15Other costs: £75.26 of every £100Other costs£75.26Profit: £6.59 of every £100Profit £6.59McDonald'sYear to Dec 2024£1,822m turnoverPayroll: £26.10 of every £100Payroll£26.10Financing: £11.94 of every £100£11.94Other costs: £72.92 of every £100Other costs£72.92Loss (the costs beyond £100): £10.96 of every £100Loss £10.96Burger KingYear to Dec 2025£449m turnover
Payroll (staff costs)Financing (interest paid)Other running costsPre-tax profitLoss: the costs beyond £100

Each column is £100 of that company's own turnover, so companies of any size compare on one scale; the figures are pounds out of each £100, not millions. Companies run from the best margin to the worst. Payroll is staff costs, financing is interest paid, other running costs are everything else, and profit is pre-tax profit, filed or estimated as marked in the table. A loss is not an extra cost: it is the part of the costs that runs past the £100 line, marked with a red bracket. Hover over any segment for its figure.

Who is the biggest, and does the comparison hold?

By turnover the order is McDonald's (£1,822m), Burger King (£449m).

By headcount, McDonald's leads with 24,375 employees.

The comparison holds with the dates stated plainly: McDonald's to Dec 2024, Burger King to Dec 2025. The bases differ: group accounts include the businesses a company owns, single-company accounts do not.

McDonald's£1,822mBurger King£449m

Turnover on the latest filing

Who is growing fastest?

Burger King grew fastest, turnover +9.9% on its own prior year, ahead of McDonald's (-0.8%).

Burger King+9.9%McDonald's-0.8%

Turnover change on each company's own prior year

Who employs the most, who pays the most, and who brings in the most per head?

McDonald's employs the most, 24,375 people, against 6,080 at Burger King.

Burger King has the highest average staff cost, about £19,000 a head; McDonald's the lowest, about £14,000.

McDonald's brings in the most turnover per employee, about £75,000, against £74,000 at Burger King. It says as much about the business model as the workforce: a marketplace or a wholesaler needs far fewer people per pound than a restaurant or a gym.

What does the full ledger show?

MeasureMcDonald'sBurger King
Registered nameMCDONALDS RESTAURANTS LIMITEDBKUK GROUP LIMITED
Company number0100276910980808
Incorporated19712017
Accounts filed1 August 202511 May 2026
Turnover, prior year£1,836m£408m
Pre-tax profit, prior year£66m-£47m
Staff costs£331m£117m
Payroll share of turnover18.1%26.1%
Employees, prior year26,3845,947
Dividends paid£83mn/d
Charges outstanding210

A figure the filing does not disclose is shown as n/d; a zero in a filing is treated as not disclosed. Rounding: below £0.1m in thousands, £0.1m to £2m to one decimal place, above that to the nearest million.

McDonald's v Burger King: common questions

Who is the biggest of McDonald's or Burger King?

McDonald's, with turnover of £1,822m in the year to December 2024.

Which makes the most profit?

McDonald's: £120m pre-tax in the year to December 2024.

Which employs the most people?

McDonald's, with 24,375 employees in its latest accounts.

McDonald's or Burger King: which is bigger?

McDonald's, with turnover of £1,822m against £449m at Burger King on their latest filings. On margin, McDonald's keeps more of each £100 as pre-tax profit. The full head to head is in the VS Series. Read the VS page →

Where do these figures come from?

Each company's latest accounts filed at Companies House. Each links to its full Spark Intel profile, which names the filing it comes from.