West Midland Safari Park: who owns it, who runs it and what the accounts show
West Midland Safari Park Limited's person with significant control on the Companies House register is Looping Parks Uk Limited. In the year to September 2025 West Midland Safari Park Limited reported turnover of £27m.
- Registered name
- WEST MIDLAND SAFARI PARK LIMITED
- Company number
- 06449517
- Status
- Active
- Incorporated
- 10 December 2007
- Registered office area
- Dudley
- Industry code on the register
- 93210: Sports activities and amusement and recreation activities
- Accounts
- Single company accounts, this company only
- Accounts type
- Full accounts
- Latest accounts
- Year to September 2025, filed 12 April 2026
What does West Midland Safari Park do?
West Midland Safari Park is a wildlife and theme park near Bewdley in Worcestershire. It combines a drive-through safari, a walking safari route and theme park rides with overnight stays in safari lodges overlooking the animal reserves. It earns money from day tickets, annual passes, lodge stays, VIP experiences, food and drink, retail and events, and supports conservation charities working with penguins, rhinos and elephants.
In brief: safari park · drive-through and rides · tickets and lodges
Source: West Midland Safari Park's own website, retrieved 27 September 2026.
Who owns West Midland Safari Park?
The Companies House register records Looping Parks Uk Limited as the person with significant control of West Midland Safari Park Limited, company number 06449517. Looping Parks Uk Limited is itself company number 11699316.
That places West Midland Safari Park Limited inside a larger group. The accounts on this page are the company's own, not the wider group's.
The full ownership record is on the Companies House register. Control is given in the bands the register uses, not as exact shareholdings.
Who runs West Midland Safari Park?
The Companies House register lists 1 current officers for West Midland Safari Park Limited.
All 1 current officers
| Officer | Appointed |
|---|---|
| Laurent Eugene Jacques Bruloy | 20 December 2018 |
Every current officer, with appointment dates, is on the Companies House register.
What did West Midland Safari Park file?
West Midland Safari Park Limited reported turnover of £27m in the year to September 2025. That was up 5.1% on £26m the year before.
It reported 467 employees. The year before it reported 417.
It filed a pre-tax profit of £7m for the year, against a pre-tax profit of £7m the year before.
Staff costs came to £8m. That is an average of £17,000 a head. It ended the year with £94k at the bank and net assets of £34m.
| Measure | Sep 2025 | Sep 2024 |
|---|---|---|
| Turnover | £27m | £26m |
| Pre-tax profit | £7m (filed) | £7m (filed) |
| Employees | 467 | 417 |
| Staff costs | £8m | £7m |
| Average staff cost per head | £17,000 | £17,000 |
| Bank and cash | £94k | £0.1m |
| Net assets | £34m | £29m |
| Dividends paid | n/d | £5m |
| Interest paid | £46k |
Read the accounts to September 2025 on Companies House, where every set of accounts the company has filed can be downloaded as a PDF.
Are there any charges against West Midland Safari Park?
West Midland Safari Park Limited has registered 7 charges at Companies House, of which 1 is still outstanding. A charge is security a lender takes over a company's assets; one is satisfied when the lending behind it is repaid or released.
The outstanding charge
| Charge holder | Created |
|---|---|
| Aether Financial Services as Security Agent | 14 November 2023 |
Each charge, with its holder and dates, is on the Companies House register.
West Midland Safari Park files as West Midland Safari Park Limited, whose person with significant control is Looping Parks Uk Limited, with turnover of £27m in its latest filed year.
Questions about West Midland Safari Park
What does West Midland Safari Park do?
West Midland Safari Park is a wildlife and theme park near Bewdley in Worcestershire. It combines a drive-through safari, a walking safari route and theme park rides with overnight stays in safari lodges overlooking the animal reserves. It earns money from day tickets, annual passes, lodge stays, VIP experiences, food and drink, retail and events, and supports conservation charities working with penguins, rhinos and elephants.
Who owns West Midland Safari Park?
The Companies House register records Looping Parks Uk Limited as the person with significant control of West Midland Safari Park Limited.
How much does West Midland Safari Park make?
West Midland Safari Park Limited reported turnover of £27m in the year to September 2025. It filed a pre-tax profit of £7m.
How many people work at West Midland Safari Park?
West Midland Safari Park Limited reported 467 employees in the year to September 2025.
Who runs West Midland Safari Park?
The Companies House register lists 1 current officers for West Midland Safari Park Limited. The full list, with appointment dates, is on the Companies House register.
- Figures come from West Midland Safari Park Limited's filings at Companies House, company number 06449517, for the period shown at the top of the page.
- These are single company accounts: they cover this company alone, not any wider group.
- Pre-tax profit is the figure the company filed, for both years.
- A figure the filing does not disclose is shown as n/d. A zero in the filing is treated as not disclosed, never as nil.
- Rounding: below £0.1m in thousands, from £0.1m to £2m to one decimal place, from £2m to the nearest million.
- Ownership is shown in the control bands the register of people with significant control uses, not as exact shareholdings.
- Officers' names and appointment dates come from the Companies House register. Job titles come from the company's own website. The description of what the company does comes from its website, or is marked Spark Intel editorial where it is written from stable, checked facts, with the date either way.
Spark Intel, “West Midland Safari Park: who owns it, who runs it and what the accounts show”, updated 28 September 2026. https://www.spark-intel.co.uk/companies/west-midland-safari-park/. Figures from Companies House filings for WEST MIDLAND SAFARI PARK LIMITED (06449517).
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