Represent: who owns it, who runs it and what the accounts show
Represent Clothing Limited's person with significant control on the Companies House register is Owners Club Bidco Limited. In the year to December 2025 Represent Clothing Limited reported turnover of £83m.
- In the year to December 2025, Represent had turnover of £83m, down 11.4% on the year before.
- It made a pre-tax loss of £4m, losing £5.17 of every £100 of sales.
- It employed an average of 144 people, with staff costs of £8m.
- Represent Clothing Limited is controlled by Owners Club Bidco Limited, according to the Companies House register.
- These figures are from Represent Clothing Limited's accounts for the year to December 2025, filed at Companies House on 29 September 2026.
- Registered name
- REPRESENT CLOTHING LIMITED
- Company number
- 09221485
- Status
- Active
- Incorporated
- 16 September 2014
- Registered office area
- Bolton
- Industry code on the register
- 47710: Retail trade
- Accounts
- Single company accounts, this company only
- Accounts type
- Full accounts
- Latest accounts
- Year to December 2025, filed 29 September 2026
What does Represent do?
Represent is a clothing brand selling streetwear that combines luxury craftsmanship with contemporary design. It was founded by British brothers George and Michael Heaton in Manchester. It sells mainly direct to customers through its own website, releasing collections that draw on music and culture. Selling direct rather than relying on wholesale, and its premium quality, set it apart from many streetwear rivals.
In brief: clothing brand · premium streetwear · direct to customer online · founded in Manchester
Source: Spark Intel editorial, checked 24 September 2026. Official website: representclo.com.
Who owns Represent?
The Companies House register records Owners Club Bidco Limited as the person with significant control of Represent Clothing Limited, company number 09221485. Owners Club Bidco Limited is itself company number 15947231.
That places Represent Clothing Limited inside a larger group. The accounts on this page are the company's own, not the wider group's.
The full ownership record is on the Companies House register. Control is given in the bands the register uses, not as exact shareholdings.
Who runs Represent?
The Companies House register lists 3 current officers for Represent Clothing Limited.
All 3 current officers
| Officer | Appointed |
|---|---|
| George Lewis Heaton | 16 September 2014 |
| Michael Wayne Heaton | 16 September 2014 |
| Paul Spencer | 31 August 2022 |
Every current officer, with appointment dates, is on the Companies House register.
What did Represent file?
Represent Clothing Limited reported turnover of £83m in the year to December 2025. That was down 11.4% on £94m the year before.
It reported 144 employees. The year before it reported 104.
It filed a pre-tax loss of £4m for the year, against a pre-tax profit of £13m the year before.
Staff costs came to £8m. That is an average of £56,000 a head. It ended the year with £10m at the bank and net assets of £3m. It paid dividends of £21m.
| Measure | Dec 2025 | Dec 2024 |
|---|---|---|
| Turnover | £83m | £94m |
| Pre-tax profit | -£4m (filed) | £13m (filed) |
| Employees | 144 | 104 |
| Staff costs | £8m | £8m |
| Average staff cost per head | £56,000 | £73,000 |
| Bank and cash | £10m | £16m |
| Net assets | £3m | £28m |
| Dividends paid | £21m | £4m |
| Directors' pay | £0.9m |
Read the accounts to December 2025 (PDF, Companies House) · every accounts filing
What do these figures mean? Turnover vs profit · Profit per £100 · Cash vs profit · Net assets
Are there any charges against Represent?
Represent Clothing Limited has registered 3 charges at Companies House, of which 3 are still outstanding. A charge is security a lender takes over a company's assets; one is satisfied when the lending behind it is repaid or released.
All 3 outstanding charges
| Charge holder | Created |
|---|---|
| Hsbc UK Bank PLC | 17 June 2026 |
| Hsbc Bank PLC | 29 September 2025 |
| Hsbc UK Bank PLC | 7 May 2025 |
Each charge, with its holder and dates, is on the Companies House register.
How Represent compares
Of the 4 British activewear, Represent is 3rd on turnover, 2nd on profit margin and 2nd on growth. Gymshark keeps the most of every £100 of sales: £1.06.
| Rank | British activewear | Turnover | Profit per £100 |
|---|---|---|---|
| 1st | Gymshark | £647m | £1.06 |
| 3rd | Represent | £83m | −£5.17 |
| + 2 more British activewear ranked |
Ranked by turnover. Profit per £100 is pre-tax profit for every £100 of turnover, shown only where the profit is filed.
Represent files as Represent Clothing Limited, whose person with significant control is Owners Club Bidco Limited, with turnover of £83m in its latest filed year.
Questions about Represent
What does Represent do?
Represent is a clothing brand selling streetwear that combines luxury craftsmanship with contemporary design. It was founded by British brothers George and Michael Heaton in Manchester. It sells mainly direct to customers through its own website, releasing collections that draw on music and culture. Selling direct rather than relying on wholesale, and its premium quality, set it apart from many streetwear rivals.
How does Represent compare with its rivals?
By turnover, Represent is 3rd of the 4 companies in our battle of British activewear, behind Gymshark. The battle ranks them on turnover, pre-tax profit, margin, growth and net assets. The battle of British activewear →
Who owns Represent?
The Companies House register records Owners Club Bidco Limited as the person with significant control of Represent Clothing Limited.
How much does Represent make?
Represent Clothing Limited reported turnover of £83m in the year to December 2025. It filed a pre-tax loss of £4m.
How many people work at Represent?
Represent Clothing Limited reported 144 employees in the year to December 2025.
Who runs Represent?
The Companies House register lists 3 current officers for Represent Clothing Limited. The full list, with appointment dates, is on the Companies House register.
- Figures come from Represent Clothing Limited's filings at Companies House, company number 09221485, for the period shown at the top of the page.
- These are single company accounts: they cover this company alone, not any wider group.
- Pre-tax profit is the figure the company filed, for both years.
- A figure the filing does not disclose is shown as n/d. A zero in the filing is treated as not disclosed, never as nil.
- Rounding: below £0.1m in thousands, from £0.1m to £2m to one decimal place, from £2m to the nearest million.
- Ownership is shown in the control bands the register of people with significant control uses, not as exact shareholdings.
- Officers' names and appointment dates come from the Companies House register. Job titles come from the company's own website. The description of what the company does comes from its website, or is marked Spark Intel editorial where it is written from stable, checked facts, with the date either way.
Spark Intel, “Represent: who owns it, who runs it and what the accounts show”, updated 6 November 2026. https://www.spark-intel.co.uk/companies/represent/. Figures from Companies House filings for REPRESENT CLOTHING LIMITED (09221485).
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