Cleo: who owns it, who runs it and what the accounts show
Cleo Ai Ltd. has no person with significant control recorded on the Companies House register. In the year to December 2025 it reported turnover of $254m (about £193m).
Cleo files its accounts in US dollars. Figures are shown as filed, with the pound equivalent after them: income and costs at the average Bank of England rate over the year to 31 December 2025 ($1.3186 to the pound), net assets and cash at the rate on that date ($1.3451 to the pound); the year before at $1.2783 to the pound and $1.2529 to the pound. Comparisons with other companies on Spark Intel use the pound figures. Growth is measured in US dollars, so exchange-rate moves don't count as growth.
- In the year to December 2025, Cleo had turnover of $254m (about £193m), up 87.3% on the year before.
- It made a pre-tax loss of $40m (about £30m), losing £15.58 of every £100 of sales.
- It employed an average of 444 people, with staff costs of $61m (about £46m).
- These figures are from Cleo Ai Ltd.'s group accounts for the year to December 2025, filed at Companies House on 12 October 2026.
- Registered name
- CLEO AI LTD.
- Company number
- 09864205
- Status
- Active
- Incorporated
- 9 November 2015
- Registered office area
- East-Central London
- Industry code on the register
- 63990: Information service activities
- Accounts
- Group accounts, covering the companies it owns
- Accounts type
- Full group accounts
- Latest accounts
- Year to December 2025, filed 12 October 2026
What does Cleo do?
Cleo is a personal finance app that uses an AI chatbot to help people budget, save and manage their money through conversation. It makes money mainly from paid subscriptions, which unlock features such as small cash advances and credit-building tools, while a basic version is free. It is known for its informal, humorous tone aimed at younger users, and most of its customers are in the United States. It was founded in London in 2016 by Barnaby Hussey-Yeo.
In brief: AI money app · budgeting and cash advances · subscriptions · founded in London, 2016
Source: Spark Intel editorial, checked 24 September 2026. Official website: web.meetcleo.com.
Who owns Cleo?
Cleo Ai Ltd., company number 09864205, has no person with significant control recorded on the register. The full record is linked below.
The full ownership record is on the Companies House register. Control is given in the bands the register uses, not as exact shareholdings.
Who runs Cleo?
The Companies House register lists 5 current officers for Cleo Ai Ltd.
All 5 current officers
| Officer | Appointed |
|---|---|
| Barnaby Hussey-Yeo | 9 November 2015 |
| Robert Warriner Moffat | 11 February 2019 |
| Tomas Leonardo Mendoza-Gutfreund | 11 June 2020 |
| Anthony Keusters | 5 April 2022 |
| Oakwood Corporate Secretary Limited | 19 July 2022 |
Every current officer, with appointment dates, is on the Companies House register.
What did Cleo file?
Cleo Ai Ltd. reported turnover of $254m (about £193m) in the year to December 2025. That was up 87.3% on $136m (about £106m) the year before.
It reported 444 employees. The year before it reported 294.
It filed a pre-tax loss of $40m (about £30m) for the year, against a pre-tax loss of $7m (about £6m) the year before.
Staff costs came to $61m (about £46m). That is an average of £104,000 a head. It ended the year with $43m (about £32m) at the bank and net liabilities of $1.5m (about £1.1m).
| Measure | Dec 2025 | Dec 2024 |
|---|---|---|
| Turnover | $254m (about £193m) | $136m (about £106m) |
| Pre-tax profit | -$40m (about -£30m) (filed) | -$7m (about -£6m) (filed) |
| Employees | 444 | 294 |
| Staff costs | $61m (about £46m) | $46m (about £36m) |
| Average staff cost per head | £104,000 | £123,000 |
| Bank and cash | $43m (about £32m) | $26m (about £21m) |
| Net assets | -$1.5m (about -£1.1m) | $31m (about £25m) |
| Interest paid | $9m (about £7m) | |
| Interest received | $0.8m (about £0.6m) | |
| Directors' pay | $0.3m (about £0.2m) |
Read the accounts to December 2025 (PDF, Companies House) · every accounts filing
What do these figures mean? Turnover vs profit · Profit per £100 · Cash vs profit · Net assets · Group accounts
Are there any charges against Cleo?
Cleo Ai Ltd. has registered 6 charges at Companies House, of which 2 are still outstanding. A charge is security a lender takes over a company's assets; one is satisfied when the lending behind it is repaid or released.
Both outstanding charges
| Charge holder | Created |
|---|---|
| Hsbc Innovation Bank Limited | 13 November 2023 |
| Silicon Valley Bank | 22 December 2020 |
Each charge, with its holder and dates, is on the Companies House register.
How Cleo compares
Of the 13 UK AI companies, Cleo is 3rd on turnover, 3rd on profit margin and 2nd on growth. Google DeepMind keeps the most of every £100 of sales: £16.02.
| Rank | UK AI companies | Turnover | Profit per £100 |
|---|---|---|---|
| 1st | Google DeepMind | £1,743m | £16.02 |
| 3rd | Cleo | £193m | −£15.58 |
| + 10 more UK AI companies ranked |
Ranked by turnover. Profit per £100 is pre-tax profit for every £100 of turnover, shown only where the profit is filed.
Cleo files as Cleo Ai Ltd., with turnover of $254m (about £193m) in its latest filed year.
Questions about Cleo
What does Cleo do?
Cleo is a personal finance app that uses an AI chatbot to help people budget, save and manage their money through conversation. It makes money mainly from paid subscriptions, which unlock features such as small cash advances and credit-building tools, while a basic version is free. It is known for its informal, humorous tone aimed at younger users, and most of its customers are in the United States. It was founded in London in 2016 by Barnaby Hussey-Yeo.
How does Cleo compare with its rivals?
By turnover, Cleo is 3rd of the 12 companies in our battle of the UK AI companies, behind Google DeepMind. The battle ranks them on turnover, pre-tax profit, margin, growth and net assets. The battle of the UK AI companies →
Who owns Cleo?
Cleo Ai Ltd. has no person with significant control recorded at Companies House.
How much does Cleo make?
Cleo Ai Ltd. reported turnover of $254m (about £193m) in the year to December 2025. It filed a pre-tax loss of $40m (about £30m).
How many people work at Cleo?
Cleo Ai Ltd. reported 444 employees in the year to December 2025.
Who runs Cleo?
The Companies House register lists 5 current officers for Cleo Ai Ltd. The full list, with appointment dates, is on the Companies House register.
- Figures come from Cleo Ai Ltd.'s filings at Companies House, company number 09864205, for the period shown at the top of the page.
- These are group accounts: they include the companies it owns.
- Pre-tax profit is the figure the company filed, for both years.
- A figure the filing does not disclose is shown as n/d. A zero in the filing is treated as not disclosed, never as nil.
- Rounding: below £0.1m in thousands, from £0.1m to £2m to one decimal place, from £2m to the nearest million.
- Ownership is shown in the control bands the register of people with significant control uses, not as exact shareholdings.
- Officers' names and appointment dates come from the Companies House register. Job titles come from the company's own website. The description of what the company does comes from its website, or is marked Spark Intel editorial where it is written from stable, checked facts, with the date either way.
Spark Intel, “Cleo: who owns it, who runs it and what the accounts show”, updated 11 November 2026. https://www.spark-intel.co.uk/companies/cleo/. Figures from Companies House filings for CLEO AI LTD. (09864205).
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