Bulk: who owns it, who runs it and what the accounts show
Sports Supplements Ltd's person with significant control on the Companies House register is Mr Elliot James Dawes. In the year to December 2024 Sports Supplements Ltd reported turnover of £129m.
- In the year to December 2024, Bulk had turnover of £129m, up 4.6% on the year before.
- It made a pre-tax loss of £1.0m, losing £0.78 of every £100 of sales.
- It employed an average of 373 people, with staff costs of £12m.
- These figures are from Sports Supplements Ltd's accounts for the year to December 2024, filed at Companies House on 4 October 2025.
- Registered name
- SPORTS SUPPLEMENTS LTD
- Company number
- 05654661
- Status
- Active
- Incorporated
- 14 December 2005
- Registered office area
- Colchester
- Industry code on the register
- 47910: Retail trade
- Accounts
- Single company accounts, this company only
- Accounts type
- Full accounts
- Latest accounts
- Year to December 2024, filed 4 October 2025
What does Bulk do?
Bulk is a sports nutrition brand selling protein powders, pre-workout, creatine, vitamins, snacks, and gym clothing and accessories. It sells direct to customers through its own websites and makes most of its products itself. A paid membership, Bulk Boost, gives unlimited free delivery, and discounts are offered to students. Founded in 2006 as Bulk Powders, it now trades as Bulk.
In brief: sports nutrition brand · protein and supplements · sold online direct · own manufacturing
Source: Bulk's own website, retrieved 25 September 2026.
Who owns Bulk?
The Companies House register records Mr Elliot James Dawes as the person with significant control of Sports Supplements Ltd, company number 05654661.
The register names an individual, not a company, as its controller.
The full ownership record is on the Companies House register. Control is given in the bands the register uses, not as exact shareholdings.
Who runs Bulk?
The Companies House register lists 4 current officers for Sports Supplements Ltd.
All 4 current officers
| Officer | Appointed |
|---|---|
| Adam Rossiter | 19 December 2005 |
| Adam Rossiter | 19 December 2005 |
| Elliot James Dawes | 19 December 2005 |
| Robert James Campbell Easton | 30 September 2015 |
Every current officer, with appointment dates, is on the Companies House register.
What did Bulk file?
Sports Supplements Ltd reported turnover of £129m in the year to December 2024. That was up 4.6% on £123m the year before.
It reported 373 employees. The year before it reported 341.
It filed a pre-tax loss of £1.0m for the year, against a pre-tax profit of £6m the year before.
Staff costs came to £12m. That is an average of £33,000 a head. It ended the year with £3m at the bank and net assets of £18m. It paid dividends of £1k.
| Measure | Dec 2024 | Dec 2023 |
|---|---|---|
| Turnover | £129m | £123m |
| Pre-tax profit | -£1.0m (filed) | £6m (filed) |
| Employees | 373 | 341 |
| Staff costs | £12m | £11m |
| Average staff cost per head | £33,000 | £32,000 |
| Bank and cash | £3m | £4m |
| Net assets | £18m | £19m |
| Dividends paid | £1k | £2k |
| Interest paid | £1.1m | |
| Interest received | £0.1m | |
| Directors' pay | £48k |
Read the accounts to December 2024 (PDF, Companies House) · every accounts filing
What do these figures mean? Turnover vs profit · Profit per £100 · Cash vs profit · Net assets
Are there any charges against Bulk?
Sports Supplements Ltd has registered 6 charges at Companies House, of which 5 are still outstanding. A charge is security a lender takes over a company's assets; one is satisfied when the lending behind it is repaid or released.
All 5 outstanding charges
| Charge holder | Created |
|---|---|
| Hsbc UK Bank PLC | 27 August 2019 |
| Hsbc UK Bank PLC | 27 August 2019 |
| Hsbc UK Bank PLC | 9 July 2019 |
| Hsbc UK Bank PLC | 9 July 2019 |
| Hsbc Bank PLC | 21 December 2006 |
Each charge, with its holder and dates, is on the Companies House register.
How Bulk compares
Of the 4 protein brands, Bulk is 3rd on turnover, 2nd on profit margin and 2nd on growth. Huel keeps the most of every £100 of sales: £7.64.
| Rank | Protein brands | Turnover | Profit per £100 |
|---|---|---|---|
| 1st | MyProtein | £1,718m | −£4.04 |
| 3rd | Bulk | £129m | −£0.78 |
| + 2 more protein brands ranked |
Ranked by turnover. Profit per £100 is pre-tax profit for every £100 of turnover, shown only where the profit is filed.
Bulk files as Sports Supplements Ltd, whose person with significant control is Mr Elliot James Dawes, with turnover of £129m in its latest filed year.
Questions about Bulk
What does Bulk do?
Bulk is a sports nutrition brand selling protein powders, pre-workout, creatine, vitamins, snacks, and gym clothing and accessories. It sells direct to customers through its own websites and makes most of its products itself. A paid membership, Bulk Boost, gives unlimited free delivery, and discounts are offered to students. Founded in 2006 as Bulk Powders, it now trades as Bulk.
Is Bulk bigger than MyProtein?
No, by turnover. Bulk reported £129m in its latest accounts, against £1,718m at MyProtein. Our Bulk v MyProtein page compares the two on profit, margin, growth and staff. Bulk v MyProtein →
How does Bulk compare with its rivals?
By turnover, Bulk is 3rd of the 4 companies in our battle of the protein brands, behind MyProtein. The battle ranks them on turnover, pre-tax profit, margin, growth and net assets. The battle of the protein brands →
Who owns Bulk?
The Companies House register records Mr Elliot James Dawes as the person with significant control of Sports Supplements Ltd.
How much does Bulk make?
Sports Supplements Ltd reported turnover of £129m in the year to December 2024. It filed a pre-tax loss of £1.0m.
How many people work at Bulk?
Sports Supplements Ltd reported 373 employees in the year to December 2024.
Who runs Bulk?
The Companies House register lists 4 current officers for Sports Supplements Ltd. The full list, with appointment dates, is on the Companies House register.
- Figures come from Sports Supplements Ltd's filings at Companies House, company number 05654661, for the period shown at the top of the page.
- These are single company accounts: they cover this company alone, not any wider group.
- Pre-tax profit is the figure the company filed, for both years.
- A figure the filing does not disclose is shown as n/d. A zero in the filing is treated as not disclosed, never as nil.
- Rounding: below £0.1m in thousands, from £0.1m to £2m to one decimal place, from £2m to the nearest million.
- Ownership is shown in the control bands the register of people with significant control uses, not as exact shareholdings.
- Officers' names and appointment dates come from the Companies House register. Job titles come from the company's own website. The description of what the company does comes from its website, or is marked Spark Intel editorial where it is written from stable, checked facts, with the date either way.
Spark Intel, “Bulk: who owns it, who runs it and what the accounts show”, updated 6 November 2026. https://www.spark-intel.co.uk/companies/bulk/. Figures from Companies House filings for SPORTS SUPPLEMENTS LTD (05654661).
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