Huel: who owns it, who runs it and what the accounts show
Huel Limited's person with significant control on the Companies House register is Mr Julian Richard Hearn. In the year to July 2025 Huel Limited reported turnover of £254m.
- In the year to July 2025, Huel had turnover of £254m, up 18.6% on the year before.
- It made a pre-tax profit of £19m, keeping £7.64 of every £100 of sales.
- It employed an average of 337 people, with staff costs of £27m.
- These figures are from Huel Limited's group accounts for the year to July 2025, filed at Companies House on 7 April 2026.
- Registered name
- HUEL LIMITED
- Company number
- 07907551
- Status
- Active
- Incorporated
- 12 January 2012
- Registered office area
- Hemel Hempstead
- Industry code on the register
- 10890: Manufacture of food products
- Accounts
- Group accounts, covering the companies it owns
- Accounts type
- Full group accounts
- Latest accounts
- Year to July 2025, filed 7 April 2026
What does Huel do?
Huel makes nutritionally complete food: meals containing protein, carbohydrates, essential fats, fibre and all 26 essential vitamins and minerals. Its range includes powders, ready-to-drink bottles, bars and hot savoury meals, made from plant-based ingredients such as oats, peas and rice. It sells mainly direct through its own website, often by subscription, and also through supermarkets and other retailers. It was started by Julian Hearn in 2015.
In brief: complete food brand · powders, drinks, bars and hot meals · direct online and subscription · also sold through retailers
Source: Spark Intel editorial, checked 24 September 2026. Official website: uk.huel.com.
Who owns Huel?
The Companies House register records Mr Julian Richard Hearn as the person with significant control of Huel Limited, company number 07907551.
The register names an individual, not a company, as its controller.
The full ownership record is on the Companies House register. Control is given in the bands the register uses, not as exact shareholdings.
Who runs Huel?
The Companies House register lists 5 current officers for Huel Limited.
All 5 current officers
| Officer | Appointed |
|---|---|
| James Robert McMaster | 1 February 2018 |
| Pinsent Masons Secretarial Limited | 17 May 2019 |
| David Di Cello | 6 July 2023 |
| James Forster Mayer | 4 September 2026 |
| Paul Leslie Avis | 4 September 2026 |
Every current officer, with appointment dates, is on the Companies House register.
What did Huel file?
Huel Limited reported turnover of £254m in the year to July 2025. That was up 18.6% on £214m the year before.
It reported 337 employees. The year before it reported 285.
It filed a pre-tax profit of £19m for the year, against a pre-tax profit of £14m the year before.
Staff costs came to £27m. That is an average of £79,000 a head. It ended the year with £37m at the bank and net assets of £78m.
| Measure | Jul 2025 | Jul 2024 |
|---|---|---|
| Turnover | £254m | £214m |
| Pre-tax profit | £19m (filed) | £14m (filed) |
| Employees | 337 | 285 |
| Staff costs | £27m | £20m |
| Average staff cost per head | £79,000 | £71,000 |
| Bank and cash | £37m | £25m |
| Net assets | £78m | £63m |
| Interest paid | £0.9m | |
| Interest received | £0.7m | |
| Directors' pay | £0.8m |
Read the accounts to July 2025 (PDF, Companies House) · every accounts filing
What do these figures mean? Turnover vs profit · Profit per £100 · Cash vs profit · Net assets · Group accounts
Are there any charges against Huel?
Huel Limited has registered 5 charges at Companies House, of which 5 are still outstanding. A charge is security a lender takes over a company's assets; one is satisfied when the lending behind it is repaid or released.
All 5 outstanding charges
| Charge holder | Created |
|---|---|
| Hsbc Innovation Bank Limited | 28 December 2023 |
| Silicon Valley Bank | 12 April 2022 |
| Silicon Valley Bank | 14 February 2022 |
| Silicon Valley Bank | 31 December 2021 |
| Silicon Valley Bank | 19 June 2018 |
Each charge, with its holder and dates, is on the Companies House register.
How Huel compares
Of the 4 protein brands, Huel is 2nd on turnover, 1st on profit margin and 1st on growth.
| Rank | Protein brands | Turnover | Profit per £100 |
|---|---|---|---|
| 1st | MyProtein | £1,718m | −£4.04 |
| 2nd | Huel | £254m | £7.64 |
| + 2 more protein brands ranked |
Ranked by turnover. Profit per £100 is pre-tax profit for every £100 of turnover, shown only where the profit is filed.
Huel files as Huel Limited, whose person with significant control is Mr Julian Richard Hearn, with turnover of £254m in its latest filed year.
Questions about Huel
What does Huel do?
Huel makes nutritionally complete food: meals containing protein, carbohydrates, essential fats, fibre and all 26 essential vitamins and minerals. Its range includes powders, ready-to-drink bottles, bars and hot savoury meals, made from plant-based ingredients such as oats, peas and rice. It sells mainly direct through its own website, often by subscription, and also through supermarkets and other retailers. It was started by Julian Hearn in 2015.
How does Huel compare with its rivals?
By turnover, Huel is 2nd of the 4 companies in our battle of the protein brands, behind MyProtein. The battle ranks them on turnover, pre-tax profit, margin, growth and net assets. The battle of the protein brands →
Who owns Huel?
The Companies House register records Mr Julian Richard Hearn as the person with significant control of Huel Limited.
How much does Huel make?
Huel Limited reported turnover of £254m in the year to July 2025. It filed a pre-tax profit of £19m.
How many people work at Huel?
Huel Limited reported 337 employees in the year to July 2025.
Who runs Huel?
The Companies House register lists 5 current officers for Huel Limited. The full list, with appointment dates, is on the Companies House register.
- Figures come from Huel Limited's filings at Companies House, company number 07907551, for the period shown at the top of the page.
- These are group accounts: they include the companies it owns.
- Pre-tax profit is the figure the company filed, for both years.
- A figure the filing does not disclose is shown as n/d. A zero in the filing is treated as not disclosed, never as nil.
- Rounding: below £0.1m in thousands, from £0.1m to £2m to one decimal place, from £2m to the nearest million.
- Ownership is shown in the control bands the register of people with significant control uses, not as exact shareholdings.
- Officers' names and appointment dates come from the Companies House register. Job titles come from the company's own website. The description of what the company does comes from its website, or is marked Spark Intel editorial where it is written from stable, checked facts, with the date either way.
Spark Intel, “Huel: who owns it, who runs it and what the accounts show”, updated 6 November 2026. https://www.spark-intel.co.uk/companies/huel/. Figures from Companies House filings for HUEL LIMITED (07907551).
More from Spark Intel
Battle
The battle of the protein brands: turnover, profit and staff compared
Read →Company profile
MyProtein: who owns it and what the accounts show
Read →Company profile
Taylors of Harrogate: who owns it and what the accounts show
Read →Company profile
BrewDog: who owns it and what the accounts show
Read →Company profiles
Every company profile, by sector
Read →VS Series
Every VS comparison: two businesses, settled with accounts
Read →Bright Sparks